msdyncomm: CSX Transportation and Microsoft Dynamics CRM

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Источник: http://www.youtube.com/watch?v=py1lm...=youtube_gdata
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CSX Transportation and Microsoft Dynamics CRM

The year was 1827 when CSX Transportation began its railroad transportation business—a business that has since grown to more than 32,000 employees, US$11 billion in annual revenue, and 21,000 miles of railway in 23 states across the United States. Now, the company takes pride in being among the premier providers of rail-based transportation services in North America. And in doing so, it maintains a clear vision to be, as Vicki Burton, Director of CRM for CSX Transportation, puts it: "The safest, most progressive North American railroad, relentless in its pursuit of customer and employee excellence."By using Microsoft Dynamics CRM, CSX sales reps manage their customer portfolios on a day-to-day basis and frequently reference the information to ready themselves for sales calls. At the same time, CSX marketing groups focused on specific markets, such as lumber, fertilizer, or steel, can draw on this central source of customer information. From this information, they can identify trends and then relay that information back to sales staff to help devise new strategies for driving new business.
From:msdyncomm
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Источник: http://www.youtube.com/watch?v=py1lm...=youtube_gdata